When foreigners first arrive in Japan, they are often surprised by the high cost and complexity of smartphone plans. However, Rakuten Mobile offers plans that are considerably simpler and cheaper compared to other major carriers.

✅ Rakuten Mobile Plans in Japan

1. Up to 3GB: 1,0781,078 yen (tax included)
2. Up to 20GB: 2,1782,178 yen (tax included)
3. Unlimited data: 3,2783,278 yen (tax included)

✅ Example Prices in Major Overseas Countries (Approximate)

1. USA (AT&T, Verizon, etc.)
   1. Unlimited plans: Around 7,0007,000 to 9,0009,000 yen
2. UK (O2, Vodafone, etc.)
   1. 20GB plans: Approximately 3,5003,500 to 5,0005,000 yen
3. South Korea (KT, SKT, etc.)
   1. Unlimited plans: Around 4,0004,000 to 5,0005,000 yen
4. China (China Mobile, etc.)
   1. 20GB plans: Approximately 2,0002,000 to 3,0003,000 yen
5. India (Jio, etc.)
   1. Extremely cheap, even 20GB is less than 1,0001,000 yen

✅ Comparison Points

1. Compared to the USA and Europe, Japan’s Rakuten Mobile is cheaper (especially the unlimited 3,2783,278 yen plan, which is exceptionally good value).
2. It is more expensive than some parts of Asia (e.g., India, China). However, considering Japan’s communication quality and support system, it can be considered reasonable.
3. An “unlimited data” plan for around 3,0003,000 yen is rare on a global scale.

✅ Appeal to Foreigners

1. While there’s an image that “major Japanese carriers are expensive,” in many cases, Rakuten Mobile can actually be cheaper than plans in their home countries.
2. Foreigners from the USA and Europe, in particular, will find it easy to appreciate the cost-effectiveness.

🔑 Summary

1. While major Japanese carriers are expensive, Rakuten Mobile is cheaper even when compared to major overseas countries.
2. It offers particularly good value for foreigners coming from the USA and Europe.
3. While it might feel more expensive compared to some parts of Asia, the communication quality and English support make it justifiable.

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