Overview

Rakuten Mobile aims to democratize the mobile market through innovative technologies and services. This article provides a detailed explanation of Rakuten Mobile’s vision and its efforts to achieve it.

Initiatives Towards Mobile Market Democratization

Rakuten Mobile is committed to democratizing the mobile market and has undertaken various initiatives to realize this vision. Below are the specific details:

1. Introduction of Innovative Technologies

Rakuten Mobile actively introduces the latest technologies to provide high-quality services to users.

• Realization of the world’s first fully virtualized cloud-native mobile network
• Building a flexible and secure mobile network foundation
• Significant reduction in capital investment and operational costs
• Providing users with a low-cost, high-speed, and stable communication environment

2. Transparency and Competitiveness of Pricing Plans

Rakuten Mobile offers simple and easy-to-understand pricing plans to maximize cost performance for users.

• Offering plans with a fixed monthly fee and unlimited data usage
• Designing plans that allow users to use the service without worrying about their budget
• Enabling many users to easily access high-quality communication services

3. User-Centric Service Provision

Rakuten Mobile emphasizes providing services that meet user needs.

• Offering corporate communication apps like Rakuten Link Office
• Providing benefits such as accumulating Rakuten Points
• Strengthening integration with the Rakuten ecosystem

4. Contribution to a Sustainable Society

Rakuten Mobile undertakes environmentally conscious initiatives to contribute to the realization of a sustainable society.

• Introduction of energy-efficient network equipment
• Promotion of recycling programs
• Balancing reduced environmental impact with high-quality communication services

Impact on the Market

Rakuten Mobile’s vision of “democratizing the mobile market” has a significant impact on the market.

• Stimulating other companies through competitive pricing plans and high-quality services
• Overall improvement in service quality in the mobile market
• Expansion of user choices

Conclusion

Rakuten Mobile’s vision of “democratizing the mobile market” is supported by concrete actions and results.

• Introduction of innovative technologies
• Transparent pricing plans
• User-centric service provision
• Contribution to a sustainable society

Through these initiatives, Rakuten Mobile is promoting the democratization of the mobile market. Rakuten Mobile will continue to provide valuable services to users, further advancing the democratization of the mobile market.

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