Until September 7, 2026, the “Get up to 20,000 Points for Rakuten Mobile First-Time Application!” campaign is underway. This campaign is aimed at those applying for Rakuten Mobile for the first time, and it features the ability to earn a large amount of Rakuten Points by meeting certain conditions. Rakuten Points can be used for payments on Rakuten services such as Rakuten Ichiba, and can also be applied to Rakuten Mobile monthly fees, making it easier to reduce daily expenses as you earn more points.

However, this campaign is labeled as “up to,” and the points awarded vary depending on the application type (switching/new) and shopping conditions on Rakuten Ichiba. In this article, we will first provide a rough overview of the benefits, and then summarize the requirements in a checklist format so you can check them easily.
*This article is based on public information as of September 2026. Since conditions, targets, and deadlines are subject to change, please check the official campaign page for the latest information.

Introduction to the 20,000 Points Campaign (Limited time until September 7, 2026)

The “Get up to 20,000 Points for Rakuten Mobile First-Time Application!” is a limited-time campaign running until September 7, 2026. It is aimed at those applying for Rakuten Mobile for the first time, and the maximum points you can earn vary depending on how you apply.

If switching from another company (MNP): Up to 20,000 points
If applying as a new user (getting a new phone number): Up to 12,000 points

Also, to aim for the maximum points, it is important to note that shopping on Rakuten Ichiba is included as a condition in addition to applying for Rakuten Mobile. The overview of the point breakdown (Rakuten Mobile application benefit + Rakuten Ichiba shopping benefit) is as shown in the figure below.

Checklist: Conditions for Achieving the Campaign

From here, we will summarize the conditions required to aim for the maximum points in a checklist. It is important to confirm “whether you can meet them” before applying and to proceed without failing to meet the conditions during the process.

• Apply with an eligible plan
  Applications for “Rakuten Saikyo Plan” or “Rakuten Saikyo U-NEXT” are eligible.
  *Since there are plans and application patterns that are not eligible, please check the notes on the application screen and the campaign page.
• Start using (activate) by the usage start deadline
  Completing the application alone does not satisfy the condition. You must start using (activate) it by the deadline.
• Make a call of 10 seconds or more using Rakuten Link
  It is a condition to make a call of 10 seconds or more using Rakuten Link on the applied line.
  *Since there are some destinations and calling methods that are not eligible for benefits, please check the notes on the campaign page.
• Shop for 1,000 yen or more per order on Rakuten Ichiba (when aiming for maximum points)
  Purchases of 1,000 yen or more including tax, excluding shipping, and after applying coupons are eligible.
  *Please check the campaign page for eligible purchase types (regular purchases, regular subscription/distribution, Rakuten Books, Rakuten Kobo, etc.).

Points to Note & How to Get to the Campaign Page

The points awarded in this campaign change depending on the conditions. To make it easier to compare, we will also organize the point difference with the “Rakuten Mobile Employee Referral Campaign” in a figure.

*”Less than 1,000 yen” refers to cases where there is no purchase on Rakuten Ichiba, or cases where it is less than 1,000 yen per order.
Note) The figure above is a clear summary of the overall points. Since point awarding conditions, targets, and deadlines are subject to change, please check the details on the campaign page.

■Points to Note: Things to check before applying

If you apply via the Web, you must start the procedure from the campaign page and proceed after confirming that the campaign (coupon) is applied on the application screen. If a session timeout or screen transition occurs in the middle, the handling of the benefits may change, so follow the instructions and redo the procedure as necessary.

Also, shopping on Rakuten Ichiba requires 1,000 yen or more (including tax) per order. If there is no purchase, or if you shopped but it was less than 1,000 yen, the condition will not be met and you will not get the maximum points. If you apply as a new user (getting a new phone number) and do not meet the condition of purchasing 1,000 yen or more on Rakuten Ichiba, you will get 10,000 points. In this case, note that the 11,000 points of the Rakuten Mobile Employee Referral Campaign will not be applied.

This campaign is for “those who are applying for Rakuten Mobile for the first time.” Those who have contracted in the past or are currently under contract may not be eligible, so please check the conditions on the campaign page.

■How to get to the campaign page

Since which campaign is more advantageous depends on the conditions, we recommend starting from the “Rakuten Mobile Employee Referral Campaign” page. The procedure is as follows.

• 1.Press the “Enter the Campaign” button above or below this article to move to the “Rakuten Mobile Employee Referral Campaign” page.
• 2.Log in with your Rakuten ID
  Once logged in, your entry is complete!
• 3.Scroll down a little on the “Rakuten Mobile Referral Campaign” page and press the pink “Get up to 20,000 point！” banner to complete the move.

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In this campaign, you can earn up to 20,000 points if you meet the conditions. If you check the application method and Rakuten Ichiba shopping conditions and proceed according to the checklist, you are less likely to get lost. The deadline is September 7, 2026, so don’t miss this opportunity and apply early. Please check the latest conditions on the campaign page.

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