Introduction

In October 2024, Rakuten Mobile surpassed 8 million lines. This achievement is a testament to the innovative services provided by the company and the trust of its customers. This article delves into the growth trajectory of Rakuten Mobile and the background behind surpassing 8 million lines.

Growth Trajectory of Rakuten Mobile

Rakuten Mobile officially launched its services in 2020. Initially, it struggled in the highly competitive Japanese mobile market, but through unique strategies and technological innovations, it achieved rapid growth.

1. Innovative Pricing Plan: Rakuten Mobile offered a simple and easy-to-understand single pricing plan, “Rakuten Strongest Plan,” which gained support from many users. The flexible pricing based on data usage in the “Rakuten Strongest Plan” caters to diverse needs.
2. Building Its Own Network: Rakuten Mobile built its own network, achieving cost reduction and improved service quality. This enabled competitive pricing compared to other companies.

Background of Surpassing 8 Million Lines

Several factors contributed to Rakuten Mobile surpassing 8 million lines.

1. Improving Customer Satisfaction: Rakuten Mobile has been working to enhance customer support and service quality. This has increased the satisfaction of existing customers and attracted new ones. In the “September 2024 MNO Share and Satisfaction Survey” conducted by MMD Research Institute, Rakuten Mobile was ranked No.1 in terms of main line usage increase.
2. Expansion of 5G Services: Rakuten Mobile is actively expanding its 5G services, providing a fast and stable communication environment. This has become a reason for many users to choose Rakuten Mobile.
3. Strengthening Partnerships: Rakuten Mobile is strengthening partnerships with other companies to diversify its services, offering more attractive options for users.

Prospects

Rakuten Mobile aims for further growth, considering surpassing 8 million lines as a step.

1. Expanding Services: Rakuten Mobile plans to continue adding new services and features to meet user needs. Particularly, leveraging the cross-use of the entire Rakuten ecosystem, including entertainment and financial services, is expected to lead to diverse service developments.
2. Space Mobile Plan: Rakuten Mobile’s Space Mobile Plan aims to provide communication services from space. This plan will enable stable communication even in areas where terrestrial communication infrastructure does not reach, especially useful during disasters or in remote areas. The Space Mobile Plan is scheduled to be available in Japan by fiscal year 2026.

Conclusion

Rakuten Mobile’s surpassing of 8 million lines is a testament to its growth and innovation. Rakuten Mobile will continue to provide attractive services to users and achieve further growth. We will keep an eye on its progress and support it.

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